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Recent News
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Discovery Commerce Partnership with DecisionStep Yields 75%
Increase in Telescope Sales for Shoppers Seeking Assistance
Online telescope customers convert at a significantly higher
rate when using DecisionStep’s interactive product selection
module.
Beltsville, MD – April 6, 2007 – DecisionStep, the leading
solution for facilitating online consumer purchase decisions,
today announced that the introduction of the company’s interactive
product selection module increased year-over-year telescope sales
at the online Discovery Channel Store (discoverystore.com) by more
than 75% for those consumers seeking additional decision-making
assistance on the site.
“In Spring 2006 we added DecisionStep's functionality, which we
refer to as our ‘Telescope Finder,’ to the site to help customers
narrow down the selection of scopes we offer based on a variety of
criteria,” explains Kathy Greif, Director of Online Merchandising
for Discovery Commerce. “We had telescope comparison charts online
for years but wanted a more robust and user-friendly tool,
specifically to help beginning & intermediate telescope users
identify the qualities most important to them. While the site
overall showed a modest increase in telescope sales year-over-year
(about 14%), the DecisionStep tool, combined with our existing
comparison charts, showed a significant increase in sales -- over
75% (compared to 2005's charts alone).”
DecisionStep’s Purchase Decision Solutions for Online Retail
assist online consumers who know they have a need, but are not
certain which specific product to buy. The company’s Rich Internet
solutions are embedded into a retailer’s web site and support the
education, exploration and evaluation stages of the consumer
decision-making process. “Making a final purchase decision is a
complex process that can be very different depending on the type
of consumer,” said John Jackson, DecisionStep’s President and CEO.
“Our approach of optimizing the purchase-decision process based on
the specific product line, different types of users and the
individual retailer has been integral to the success of the
Discovery Channel implementation.” According to Kathy Greif,
“DecisionStep has been an incredibly flexible and respondent
partner to work with.”
About Discovery Commerce
Discovery Commerce extends the Discovery experience through a
broad array of engaging and entertaining products and services.
Discovery’s retail channels include a nation-wide chain of
Discovery Channel Stores, the Discovery Channel Store catalog,
robust online shopping (discoverystore.com) and direct-to-consumer
businesses, and strategic third-party retail and merchandising
partnerships. Discovery Domestic Licensing translates network
brands and signature series into a wide array of innovative
products that are sold through well-known, third-party retailers.
DCI`s ownership consists of four shareholders: Discovery Holding
Company (NASDAQ: DISCA, DISCB), Cox Communications, Inc.,
Advance/Newhouse Communications and John S. Hendricks, the
Company`s Founder and Chairman.
About DecisionStep
Working with leading Top 500 online retailers and consumer brand
manufacturers, DecisionStep assists millions of online consumers
through the process of making a purchase decision. The results are
significantly higher sales for DecisionStep’s clients and
increased satisfaction rates for their customers. For more
information about the Purchase Decision Solutions for Online
Retail, including interactive product selection, dynamic brochure
generation, decision tracking and other modules, please visit
www.decisionstep.com.
Contact:
John C. Jackson
President & CEO
DecisionStep, Inc.
301-760-7637
john.jackson@decisionstep.com
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